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Westside Motors Group

4× ROI on ad spend and test drive bookings up 190% — without adding headcount.

Dallas, TX3 franchises, 140+ staffResults in 60 days

4×

Return on Ad Spend

Across all three franchise locations combined

+190%

Test Drive Bookings

Month-over-month within 60 days of launch

-61%

Cost Per Lead

From $340 down to $133 per qualified showroom appointment

$340K

Monthly Savings

Consolidated vendor spend vs. three-agency prior setup

The Challenge

Where they were stuck.

Westside Motors was running three franchises with a fragmented marketing setup — each location had its own agency, its own social accounts, and no shared data. They were paying for the same conquest audiences three times over and had no way to track which ads drove showroom traffic versus which drove ghost leads.

Three agencies billing separately with overlapping and conflicting ad audiences
Cost per qualified lead had risen to $340 — dealership average is $180
Internet leads sat in three different CRMs with no unified follow-up logic
No video creative — relying on OEM stock footage that drove zero engagement

The Solution

What we built.

We consolidated all three locations under a unified Omniscient system: one ad account with location-level campaign segmentation, a single CRM with instant AI-powered follow-up, conquest targeting rebuilt from scratch using first-party data, and monthly creative production including lot walk videos and testimonial reels.

Unified multi-location ad architecture across Google, Meta, and YouTube
AI voice + CRM automation: every internet lead contacted within 60 seconds
First-party conquest audiences built from service drive and past-buyer lists
Monthly video production: 8 lot walk videos, 4 testimonials, 2 brand reels