Health & Wellness

Luminary Athletic Club

How a luxury health club filled every premium membership tier and cut churn in half — in 60 days.

Scottsdale, AZ1 location, 85 staffResults in 60 days

+310%

Membership Inquiries

Month-over-month from digital channels in 60 days

$1.6M

New ARR Added

Annual recurring revenue from premium tier memberships filled

94%

Retention Rate

Up from 71% — driven by automated member engagement sequences

4.9★

Google Rating

Up from 4.2 — now the top-rated gym in Scottsdale

The Challenge

Where they were stuck.

Luminary Athletic Club was a stunning facility — rooftop pool, cold plunge suites, personal training, and spa services — but their membership roster was half-full. They were running generic Facebook ads with no targeting strategy, had zero follow-up system for trial members, and their premium tier ($450/mo) sat at 22% capacity despite constant foot traffic.

No lead nurture sequence — trial visitors walked out and were never contacted again
Premium membership tier at 22% capacity despite strong facility interest
Facebook ads targeting too broadly with no retargeting or lookalike audiences
Member churn at 29% annually with no re-engagement or retention workflow

The Solution

What we built.

Omniscient built Luminary a full membership growth engine: a luxury-positioned website with a trial booking funnel, AI voice to follow up with every tour lead within 60 seconds, a Meta ad strategy targeting high-income Scottsdale households, and an automated 30-day nurture sequence that moved trial members to paid memberships with a 68% conversion rate.

Conversion-optimized landing page with free trial booking and instant AI follow-up call
Meta campaigns targeting HHI $150K+ in Scottsdale zip codes with video creative
30-day onboarding sequence: 11 touchpoints converting trials to premium memberships
Re-engagement flow for lapsed members: 34% win-back rate in the first 90 days

“We had the best facility in Scottsdale and nobody knew it. Omniscient changed that in two months. Our premium tier is sold out for the first time since we opened.”