Calloway & Partners

510% more qualified consultations — and a 24/7 intake system that never misses a case.

Chicago, IL12 attorneys, personal injuryResults in 45 days

+510%

Qualified Consultations

Attorney-ready leads per month vs. prior intake system

340

Leads Captured/Month

Via AI intake, including 38% that previously went to voicemail

Missed After-Hours Cases

AI answers 100% of calls regardless of time or day

4.1×

Return on Ad Spend

Every ad dollar returning $4.10 in signed retainer value

The Challenge

Where they were stuck.

Calloway & Partners had a strong courtroom record but a broken intake process. Their phone rang after business hours and went to voicemail — losing cases to firms with 24/7 response. They were spending $22K/month on Google Ads with a firm that couldn't explain the lead quality, and their intake coordinator was manually following up on 60+ leads a week with a spreadsheet.

After-hours calls — representing 38% of volume — routed to voicemail and lost
No qualification criteria applied to inbound leads before attorney time was spent
Google Ads spend with agency unable to demonstrate case-signed ROI
Intake coordinator manually managing 60+ leads weekly via spreadsheet

The Solution

What we built.

Omniscient deployed an AI intake agent that answered every call 24/7, conducted a preliminary case qualification interview, and routed high-value cases to the on-call attorney within minutes. We rebuilt their Google Ads to target case-type keywords with legal intent, and implemented a full CRM tracking leads from first call to signed retainer.

24/7 AI voice intake: answers calls, conducts qualification interview, triages cases
Automated case-type routing: PI, medical malpractice, wrongful death segmented instantly
Google Ads rebuilt around case-value keywords with conversion tracking to retainer
Full CRM pipeline: first contact → qualified → consultation → signed → case opened